Umbraco MVP, Master and senior developer

Callum Whyte

The speakers

Niels Hartvig

Umbraco HQ
Niels Hartvig is the founder and Chief Unicorn of Umbraco. He is the heart and soul of the project and works hard to keep Umbraco moving forward while staying true to its core values and remaining a friendly and transparent CMS

Nuria Gonzalez-Candia

NE Mobile Partnership Lead, Google Inc.

Nuria has 12 years experience working at creative/development agencies in Belgium. She is a combo of hands-on and high-level thinking, managing complex projects across various sectors.
She is a multilingual speaker who loves to advocate for user-centric design, currently working as a Mobile Lead in Northern Europe for Google.

Callum Whyte

Umbraco MVP x2 and Certified Master
Callum is a times two Umbraco MVP, Master and senior developer. As one of the baristas who brings you your weekly fix of UmbraCoffee (live every Friday!) he lives and breathes the world of Umbraco.

Alice Puricica

No Zebra
After working at Ucommerce for some years, I jumped a fence to the agency world and started using Ucommerce to build e-commerce solutions with Umbraco. I have been a dedicated e-commerce developer for some years and I always try to bring that to every project as well.

Rasmus Söderström

Rasmus is the head of Web & Application Development at Impera and has been working with Umbraco for the last 3 years. But more importantly, here's here to make the festival run smoothly. 

Emelie Borg

Emelie is a Web Analyst at Impera with multiple years of experiece Converstion Optimization and web analysis. How well do you know your visitors?

Karin Lundgren

She started optimizing for search in Cape Town back in 2014 for the gambling industry. Now, as team leader and SEO specialist, Karin has a strong experience increasing the organic visibility for a broad spectrum of clients. 

Poornima Nayar

Umbraco MVP
Poornima is a Umbraco MVP and a part of the Pull Request Team. She is a Umbraco Master and a freelance developer. She has been using Umbraco for over 7 years. When away from her desk she spends most of her time with her daughter. She loves reading and singing.

Anders Trans Sørensen

Umbraco HQ
Anders has been head of sales and partner channels in Umbraco for more than three years. He has a ton of experience from the agency business and is the most commercial person you can talk to from HQ.

Hannu Vangsgaard

CEO, Ucommerce
Hannu recently joined Ucommerce, in is backpack is more than 20 years of experience in digital transformation, digital business development, and e-commerce. With his profound understanding of the importance of strong partnerships and focus on the core product, Hannu will definitely be a shaping factor for Ucommerce in the future.

David Kelemen

Senior Developer, Ucommerce
David has been (and still is) a vital part of the Ucommerce development team for more than four years. He’s been working with Umbraco all the way since school and recently he played a major role in developing the Umbraco 8 integration for Ucommerce

Jacob Midtgaard-Olsen

Umbraco HQ
Jacob is CTO in Umbraco HQ and knows all about release cycles and roadmap in the D-Team. He claims to be a commercial CTO and likes to stay close to partners and users of Umbraco. 

Bjarke Berg

Umbraco HQ
Bjarke is a senior developer at Umbraco HQ and part of the core team, with the responsibility of the CMS and Umbraco Forms. Bjarke has a background in computer science and 10 years in the industry. 

Claus Jensen

Umbraco HQ
Claus is the Core Team Lead at Umbraco HQ, with over 9 years of experience using Umbraco. As Team Lead, he is working with the Core team developing the CMS, constantly improving it with new features and bugfixes.

Mette de Linde

Mette de Linde is VP of Sales and Marketing at Ucommerce. Mette has many years of experience in e-commerce and building strong, long lasting partnerships. Furthermore she believes is anchoring the commercial side of the business with the tech tech side is crucial, to create a mutual understanding and respect, and ensures a more viable product and user experience.


Umbraco Sweden Festival– A day of networking and knowledge!